Top Tips for a great website

Plan your website thoroughly, number of pages, page titles and design theme.
Build your website to your target audience, in terms of style and content.
Design consistency; keep the same design theme throughout your website.
Keep all related website files in the same folder/working directory. This allows you to find any files related to your website and to create a back-up easily.
Always use lowercase for your file/page name
Avoid using large or multiple graphics on the same page.
Use a popular font for your website text as not all computers have the same fonts installed.
Popular fonts are: Arial, Times New Roman, Verdana, Scan Serif, Tahoma.
Check your website on different PC's at different resolution settings. What might look good on your computer may not be the same as others.
Menu navigation should be very easy to use!
Titles and page heading are very important. Keep them different on all pages.
Meta keywords and met description should also be different and concise on all pages. Keep keywords down to around 10-15 related words and separate with a comma.
Never use a black background on a sales or selling website!
Always check spelling and grammar on your website copy text.
Always keep a back-up copy of all your website files on a CD which is kept somewhere safe!