Popular Social Media Tools
- Social media management tools can help businesses listen to, manage, measure and respond to conversations about their brand on the social web.
Only if time and effort is applied to social media tools have they any effect. They are long term projects with long term effects.
Facebook and Facebook Pages can be a tremendous tool in opening events and articles to even more users. There are literally millions of people that only use facebook for business relationships. Don’t underestimate this social networking powerhouse of 500 million users.
With Twitter… tweeting inspiration, ideas, and thoughts can be extremely useful. Up-to-date company and product information is as well. Check out Twitter’s own guidebook for businesses.
Note: Don’t just “billboard”. Interact with your twitter community and grow relationships quickly.
Linkedin is arguably the most powerful business networking, career tool, out there. It’s focused and purposeful. You create a “profile” which becomes a resume on steroids. Linkedin Groups are a focus point for relationships. News, Events, Discussions, Comments, and Job offerings. These can become tremendously useful resources of information.
Business blogs are sweeping the business community. Blogs are an excellent method to share a company's expertise, build additional web traffic, and connect with potential customers. The word “blog” comes from “web log.” The most popular blog tools are wordpress, Typepad, Squarespace, Livejournal, Blogger, Xanga and Opensalon.