Search Engine Optimisation Production Steps
Technical HTML code optimisation for search engines
- Adding unique Meta-tags for each page (title, description, and keywords)
- Working to W3C validate pages where possible
- Adding keyword descriptive text to alt tags for images used on the site
- Optimising Flash movies for search engines, if applicable
Active content growth & link building strategies utilising social media
- Keyword and content rich copywriting recommendations & services
- Recommendations on how to place backlinks to highly ranked industry related web sites
- Utilizing social media for banklinking and creating ecosystem for links
- Active partcipation to social media and blogging
Utilising and understanding web stats and analytics
- Installing Google code to each Web page so as to track visitors on a per page basis
- Introducing the client to Web Analytics, instructing on how best to make use of it
Active utilisation of google webmaster tools
- Setting up of the account, verifying the Web site’s identity with Google
- GooglePlaces profile set-up
- Custom coding a sitemap.xml according to Google specifications
Follow up strategies
- Documenting ranking results
- Adjusing and modifying codes accordingly
- Further committing to content growth and link building strategis and routine
Search Engine marketing: Adwords & Pay Per Click
- Recommending keyword phrases
- Setting up an initial Campaign and an Ad Group
- Documenting impressions, clicks and results
- Teaching the client how to manage their account